KAL TIRE GRASSROOTS PROMOTION PROVIDES MINOR HOCKEY PLAYERS OPPORTUNITY TO PARTICIPATE IN 2004 MEMORIAL CUP
VANCOUVER, BC Ron Robison, Commissioner, Western Hockey League announced today that KAL TIRE has signed a multi-year sponsorship agreement to continue serving as a WHL Prestige Partner and sponsor of the 15 Canadian based WHL clubs.
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rThe KAL TIRE / WHL sponsorship agreement extends for three years commencing with the current 2003-04 season through the 2005-06 season and includes sponsorship of the Organizing Committee of the MasterCard Memorial Cup which will be held in Kelowna May 15-23, 2004.
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rMore than 160 KAL TIRE stores located throughout Western Canada will participate in a broad range of community promotional activities through their partnership with the Western Hockey League. Kal Tire and the WHL share a common bond of enjoying market success as a result of their passion for providing outstanding service to their customers.
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rOne of the highlights of the new league wide partnership is the KAL TIRE Power Forward Promotion leading to the Memorial Cup in Kelowna. The promotion, set to launch in February 2004, will provide minor hockey players with an opportunity to win a trip to Kelowna for the Memorial Cup and be in the line-up with the WHL Clubs participating for the opening two games of the championship. The two lucky winners drawn randomly from entries submitted at participating KAL TIRE stores across Western Canada or through the KAL TIRE Weekly Poll featured on www.whl.ca, will receive an all inclusive trip for two including air travel, accommodations and game tickets for the opening weekend of the 2004 MasterCard Memorial Cup and will be introduced in full uniform, on-ice, with members of the WHL Clubs playing that evening.
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r”We are delighted KAL TIRE has renewed their sponsorship of the Western Hockey League on a long term basis,” stated Robison. “KAL TIRE is a great partner as they have recognized the importance of not only enhancing our league wide initiatives but are also actively involved supporting all of our Canadian based clubs.”
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rKAL TIRE is the leading independent tire retailer in Western Canada providing tires for all types of vehicles, from passenger cars to heavy trucks
