Battalion colours flying worldwide

BRAMPTON, Ont. – If you think the Battalion´s appeal is restricted to fans in the Brampton area, think again.
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In recent weeks the Battalion´s online Quartermaster Store has taken orders for merchandise from across Canada and American outposts such as Quantico, Virginia (home of the CIA), Scottsdale, Arizona, Chicago, Illinios and Evergreen, Colorado. A staffer from the "Late Show with David Letterman" has also placed a recent online order as have fans in Japan and Germany.
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While the team was busy breaking records on the ice, the Battalion´s website had their most successful month ever in March, 2001.
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BattalionHockey.com recorded 1,626,746 hits in March, which shattered the previous high, set in January, 2001, by almost 400,000 hits. The site averaged 52,475 hits a day and welcomed 14,337 unique visitors last month. Both of those marks were records that destroyed their previous benchmarks. The site also recorded 105,432 hits on March 29, which marked the first time the 100,000 barrier had been broken. Prior to last month, the record for most hits in a day was 88,241 set on April 2, 2000. That mark was surpassed four times in the last week of March.
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The team´s march through the playoffs has continued to bring visitors to BattalionHockey.com and the site has averaged nearly 80,000 hits a day so far in April.
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(As a means of comparison, BattalionHockey.com averaged 21,196 hits a day in March, 2000 and welcomed 5,173 unique visitors. Both of those numbers were records at the time, which stood until September, 2000.)
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"Our objective with the website was to develop the opportunity for fans to follow the team on a day-to-day basis," said team President Mike Griffin. "We could not have envisioned that we would be this successful in terms of creating interest and our next hope is that that interest generates ticket sales."
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